Relationships between Critical Factors Related to
Team Behaviors and Client Satisfaction in
Construction Project Organizations
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Luong Hai Nguyen, Ph.D. 1
Abstract: Factors related to team behaviors (TBs) have been recognized as critical success factors (CSFs) of a project. Numerous studies
on the topic of CSFs have been conducted, but the results have rarely emphasized developing a TB framework for construction project
organizations and examining its relationship with client satisfaction, a key criterion for measuring project success; these less-researched
topics are the aims of this study. TB attributes were first developed using questionnaires that collected data on 195 completed construction
projects in Vietnam. By performing a principal component analysis, these attributes were organized into a four-factor TB framework:
(1) project planning and organizing emphasis (P&OE); (2) coordination emphasis (CE); (3) contractor assurance emphasis (CAE); and
(4) empowerment assignment emphasis (EAE). The findings reveal that P&OE, CE, and CAE have significant effects on client satisfaction
with project quality (SPQ), whereas CAE and EAE contribute to improved client satisfaction with project schedule (SPS) and project budget
(SPB). In addition, CAE is shown to be a relatively significant influencing factor for all criteria within client satisfaction. The study findings
suggest a useful tool both for supporting the project management process of construction professionals and for improving client satisfaction.
DOI: 10.1061/(ASCE)CO.1943-7862.0001620. © 2019 American Society of Civil Engineers.
Author keywords: Team behaviors; Behavior influence; Project performance; Client satisfaction.
Introduction
Over the years, a large body of work has emphasized identifying
critical success factors (CSFs), which are described as factors involved in a project’s success (Fortune and White 2006; Kandelousi
2011). Baker et al. (1983) identified (1) the project team’s commitment to goals; (2) the project manager; (3) availability of project
funds; (4) capability of the project team; (5) accuracy of early cost
estimates; (6) planning and controlling methods; (7) task orientation; and (8) an absence of bureaucracy as factors that contribute
positively to the success of a project. Other studies (Belassi and
Tukel 1996; Chan et al. 2004; Cooke-Davies 2002; Jugdev and
Müller 2005; Lechler 1997) have attempted to group these CSFs
into a consistent model for factors that affect project success.
Belassi and Tukel (1996) classified CSFs into four groups of factors
related to project characteristics, project participants (i.e., project
manager and teams), organization, and external environment. Similarly, Lechler (1997) elaborated on a conceptual success factor
model in which the CFSs were classified into three main groups:
environment, contributors, and functions. In relation to this framework, Gemuenden and Lechler (1997) conducted an empirical
survey and identified the qualities of top management, the project
team, and communication as significant contributors to project
success. Cooke-Davies (2002) identified real factors influencing
three separate aspects of project success, including the success of
project management, success of the project, and consistency of
project success. Summarizing previous findings, Chan et al. (2004)
1
Lecturer, Univ. of Transport and Communications, No. 3 Cau Giay St.,
Lang Thuong Ward, Dong Da District, Hanoi City 100000, Vietnam.
Email:
[email protected]
Note. This manuscript was submitted on March 12, 2018; approved on
September 6, 2018; published online on January 2, 2019. Discussion period
open until June 2, 2019; separate discussions must be submitted for individual papers. This paper is part of the Journal of Construction Engineering and Management, © ASCE, ISSN 0733-9364.
© ASCE
suggested placing CSFs relevant to construction project management into five categories: project management mechanisms, projectrelated factors, the external environment, procurement approaches,
and team-related factors. Jugdev and Müller (2005) suggested four
conditions that need to be met for a project to succeed: the success
criteria alignment of participants before the start of a project, maintaining a cooperative relationship between client and project manager, empowering the project manager in terms of flexibility in
exceptional circumstances, and the focus of the owner on project
performance.
Among these CSFs, the factor related to team behaviors (TBs)
has been identified as an essential determinant of successful project
implementation (Chan et al. 2004; Chua et al. 1999; Cserháti and
Szabó 2014; Fong and Kwok 2009; Todorović et al. 2015). This
approach to project success has received substantial attention from
academics in the literature and has been the subject of a variety of
viewpoints in descriptions of its attributes in recent decades. Chua
et al. (1999) defined TBs as factors related to behaviors of project
teams (i.e., project managers, clients, contractors, consultants, subcontractors, suppliers, and manufacturers) as the key players in
project success with respect to (1) the competency, commitment,
and contribution of the project manager; (2) the active involvement
and collaboration of other key members; (3) the level of support
from top management; (4) the team turnover rate; (5) suppliers’
track records; and (6) suppliers’ levels of service. Chan et al. (2004)
classified team factors into two sets. The first emphasizes the client
aspects, including the experience and capability of the client; the
client’s nature; the client organization’s capacity; the client’s focus
on project cost, schedule, and quality; and the client’s contribution
to the project. The second set of factors is related to the project team
behavior in terms of its leadership experience and skills; the project
team leaders’ commitment to project schedule, cost, and quality;
the project team leaders’ contribution to the project; the project
team leaders’ flexibility and working relationships; and the support
of the top management for the project teams.
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Furthermore, several studies have provided evidence that a high
performance of TBs is associated with the success of a project.
Behavioral management among construction project participants
related to project commitment and participation is likely related
to project participants’ satisfaction (Leung et al. 2004). The commitment, coordination, and competence of construction project participants can support successful project performance (Jha and Iyer
2007). Likewise, in project management settings, human resource
management (Papke-Shields et al. 2010), involvement of high-level
management (Kandelousi 2011), leadership of the project manager,
communication mechanisms, partnership, and cohesiveness of the
project teams (Yang et al. 2011) can contribute to the success of
a project.
However, the evolution of project organizational behavior
success frameworks has not yet clarified the nature and extent of
these frameworks’ impacts in terms of guaranteeing the project’s
objectives. The literature has reported on critical problems related
to construction project performance, including poor quality, budget
overages, a lack of timeliness, unsafe construction, and client dissatisfaction (Ibrahim et al. 2010; Kashiwagi et al. 2012; Xiong
et al. 2014). Conversely, it appears irrational to define a collective
behavioral approach to the success or failure of a project; it is a
matter of which behavioral dimensions best explain project success
(Baccarini 1999; Thomas and Fernández 2008). Hence, it is crucial
to specifically define each behavioral factor and examine how each
interacts with project success, a rare approach that has not been a
topic of focus in the previously mentioned literature.
In addition, among numerous project performance measurement
indicators that have been recognized in the construction industry to
assess construction projects’ success, client satisfaction measurement is a pervasive concern (Baloi and Price 2003; Leung et al.
2004; Xiong et al. 2014). However, little attention has been given
to investigating behavioral factors involved with client satisfaction
within the construction industry (Kärnä et al. 2009). Although
multiple studies have mentioned TBs in construction, such research
has been disparate and rarely addressed the issues of explaining and
evaluating the relationships between TBs and client satisfaction.
In addition, different perspectives result in significant differences
in views on behavioral success factors. Currently, three groups of
key project participants—clients, contractors, and consultants—are
studied as the construction professionals’ assessments of management practice, which regulate diverse relationships between project
success and behavioral factors.
The aims of this study are not only to define the attributes of TBs
and develop a framework in construction projects but also to reveal
TBs’ links to project success with respect to client satisfaction. This
approach is vital for project management practices by providing a
useful tool for supporting construction professionals in delivering
project management function, thereby contributing to the success
of construction projects. The study design is structured into four
sections. First, the study design is justified in terms of TBs and
client satisfaction in construction project organizations, and the research hypothesis is developed. Second, the research methods and
methodology are introduced. Third, in a key section of the paper,
the research results are presented with integrated interpretations.
In the fourth and final section, conclusions are drawn.
achieving shared goals (Kinicki et al. 2010). The core of all successful organizations is the effectiveness with which people work
together, and the manner in which they interact is the key to meeting organizational objectives (Walker 2011). The study of TBs
within organizations is part of the field study of organizational
behavior (OB), in which the influence of individual and group
behavior within organizations is investigated, applying such understanding to improve an organization’s effectiveness. Accordingly,
team behaviors are concerned with how people interact at work
and how their behavior influences the organization’s performance
(Kinicki et al. 2010; Kinicki and Kreitner 2012; Robbins and Judge
2013). Specifically, the construction project organization (CPO)
functions as a temporary entity-based contract in which diverse
contracting organizations (i.e., project teams such as clients, contractors, and consultants) gather and set the pattern of interrelationships, ability, and responsibility to achieve the project’s goals and
objectives (Walker 2015) within the project life cycle. Thus, the
typical CPO’s function must be designed for working extensively
with organizations other than its own.
In such circumstances, much of the authority and responsibility
are conferred by contractual terms or the power of agency and
therefore are less direct than those of an internal business affair.
As a result, the understanding of TBs within a CPO is concerned
with issues of project participants within different organizations
(i.e., project teams’) collective behaviors and how their behavior
affects the project performance as a whole. Those collective behaviors are expected to build an effective CPO by establishing shared
project team expectations and a common understanding, promoting
desirable behavior among project teams, and supporting project
team members with behavior problems to get back on track and
fulfilling the CPO’s self-management functions to fulfill the CPO’s
objectives.
In the domain of construction project management, factors
related to managerial support, communication, commitment, coordination, and project team leaders’ performance (Chan et al. 2004;
Chua et al. 1999; Fortune and White 2006) have been explored,
which may be viewed as the TBs’ manifestations related to project
teams within CPOs that assess the patterns of project participants’
regular work behaviors over the course of a construction project.
In this form, TBs are reflected in actions that characterize the interactions between project teams for achieving the project CPO’s
effectiveness.
This study therefore proposes that TBs can be identified by
examining relevant work behaviors of project participants that reflect the methods of implementation, explanation, or resolution for
works and/or difficulties faced over the course of a construction
project. To develop each behavioral attribute, it was consequently
relevant to study the sources of practice works and problems that
project participants must resolve or for which they must clarify
methods and solutions. Building upon this approach of behavioral
identification, examining project teams’ work behaviors is pivotal
to determining TBs within project organizations. Measuring behavioral attributes is relevant to exploring the level of project teams’
work behaviors. When examining the dimensions of the TBs of
a construction project, one could argue that a relevant source of
knowledge should be obtained in consultation with key practitioners involved over the course of the project.
Justification for Study Design
Client Satisfaction
Identification of Factors Related to Team Behaviors
An organization is defined as a deliberately coordinated social entity in which a group of people gather to continuously work toward
© ASCE
Numerous performance measurement indicators have been used
to assess construction projects’ effectiveness and efficiency within the construction industry. Both early studies (Avots 1969;
Gaddis 1959) and more recent studies (de Carvalho et al. 2015;
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Pinto and Slevin 1988; Shenhar and Dvir 2008) implicitly propose
that project success involved concern for the “iron-triangle” of
project quality, project time, and project budget. In further consideration of those specifications, the satisfaction of the client is advised as a significant supplementary aspect of this formula (Bedell
1983). In a further holistic investigation, Pinto and Slevin (1988)
highlighted the key areas related to the success of a project, including projects (i.e., quality, time, and budget) and clients (i.e., use,
satisfaction, and effectiveness). The importance of measuring client
satisfaction within construction projects’ effectiveness was also
clarified by Baker et al. (1983), who conducted an extensive survey
over 650 project managers. Indeed, the study of customer satisfaction was launched in the early 1980s, and this concept is commonly
applied in social fields such as psychology, business, marketing,
and economics (Liu and Leung 2002). Essentially, satisfaction is
the expression of the disparity between “How much is there?” and
“How much should there be?” (Wanous and Lawler 1972). Therefore, it is relevant to apply the same to the measurement of performance outcomes (Nerkar et al. 1996).
Recently, satisfaction has become increasingly used, with an
emphasis showing a positive increasing shift from purely business
performance to more stakeholder performance (Love and Holt
2000). In the context of CPOs, in which different project stakeholders may have different perspectives on project success because
of their different aims (Davis 2014), project teams are primarily
asked to coordinate to deliver value for the client. Therefore, moving beyond the traditional measurement of project performance
outcomes in terms of time, cost, and quality, measuring satisfaction
has proved an effective alternative approach to improve construction projects’ effectiveness (Cheng et al. 2006; Davis 2014; Ling
et al. 2008; Ogunlana 2010; Williams et al. 2015). Client satisfaction in a construction context is perceived as a holistic entity
consisting of quality (Alias et al. 2014; Baloi and Price 2003;
Belout 1998) schedule (Belout 1998; Cserháti and Szabó 2014;
Garbharran et al. 2012), and cost (Alias et al. 2014; Baloi and
Price 2003; Cserháti and Szabó 2014; Garbharran et al. 2012).
To measure how the customers of a business rate the service offered
to them, the Service Quality (SERVQUAL) model is commonly
used (Mauri et al. 2013); this model measures customer satisfaction
with service quality (i.e., constructed facilities and construction
process) as the discrepancy between the client’s needs and
expectations versus their experiences (Omonori and Lawal 2014;
Parasuraman et al. 1988). The level of customer satisfaction is high
when the experience exceeds expectations, and it is low when
experiences of service quality are below expectations.
As for construction projects’ setting, clients form their perceptions of project quality, schedule, and budget from their interactions
with project participants (i.e., contractors, subcontractors, and site
supervisors). Clients’ opinions about quality, time, and cost are
formed by interrelating with behavioral aspects of project teams
over the course of project. The sum total of all interactions influences their level of final satisfaction with the project’s overall
quality, time, and cost. Barrett (2000) mentioned that construction
project quality can be viewed as the fulfillment (i.e., satisfaction)
of a set of performance criteria owned by a host with regard to
other related project stakeholders. In this regard, expectations are
an effective measurement for determining client satisfaction. The
strength of the client satisfaction approach is that it emphasizes
importance to clients rather than establishing specification-based
judgments that may be ambiguous (Kärnä 2004). Client satisfaction
thus approaches quality from a client’s perspective that is relatively
straightforward to measure.
© ASCE
Research Hypotheses
In any generic business setting, there is relevant evidence that individuals’ behaviors, which are viewed as numerous series of actions
within an organization, are significantly connected to customer
satisfaction (Kattara et al. 2008; Oguz and Serkan 2014). However,
construction projects involve the acquisition of a capacity to produce rather than the mere purchase of a finished product (Leung
et al. 2004). CPOs are specifically regarded as temporary in nature
and diverse in terms of the project teams involved. Therefore, the
management of a construction project is not so much a process similar to the internal affairs of a single company as one of the organizational practices of coordinating and regulating all the elements
needed to accomplish the job at hand.
In addition, multiple individuals and groups with diverse backgrounds contribute to CPO, which results in different behaviors and
different expectations for a project. This practice requires project
teams that present complicated behaviors and/or attitudes to work
in a highly collaborative manner to permit the accomplishment
of the common goals of the project. Behavioral differences are
also believed to be capable of generating conflicts related to communication, which decreases the CPOs’ capacity to accomplish the
project objectives (Tijhuis 2011). In the practice of construction
project management, TBs should be considered a significant contributor that helps improve overall client satisfaction with the
project received. Thus, factors related to TBs arguably positively
influence client satisfaction. TBs should be measured based upon
how positively project participants’ behavior relates to client
satisfaction. Therefore, the main hypothesis of this study is that
TBs can positively influence client satisfaction.
Research Methods
Developing TBs’ Attributes within the Construction
Project Organizations
Focus group studies (FGS), focal interviews, field studies, and
a literature review were the key approaches used to develop behavioral attributes. FGS are considered a good approach to studying
specific behaviors or beliefs, the circumstances in which they
occur, and the diversity of experiences and perspectives on specific issues (Hennink 2013). In the first step of TBs development, three FGS were conducted in the three biggest cities in
Vietnam, where most big construction companies are situated and
operate, namely, Ha Noi (the capital city, situated in the north),
Ho Chi Minh (the biggest city in terms of businesses, situated in
the south) and Da Nang (the midland capital city), with one FGS in
each city.
The participants for each FGS were selected from among industry professionals within private and public clients, contractors, and
consultants in the cities, with eight participants from each FGS. The
selected participants’ backgrounds included project managers,
supervisory officers, and senior engineers. This step ensured the
customization of the initial list of identified behavioral attributes
in Step 1. Targeted professional interviewees with satisfactory experience in managing construction projects were invited. Overall,
19 experts were invited to participate in the interviews: five from
clients, nine from contractors, and five from consultant firms. A
sample size of 19 interviewees is considered acceptable in a qualitative study because it exceeds the minimum acceptable sample size
of 15 and 12 interviews suggested by Bertaux and Bertaux (1981)
and Guest et al. (2006), respectively. All 19 interviews resulted in
a consistent verification of the results obtained from the FGS.
In addition, field observations were conducted within 15 ongoing
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construction projects in Vietnam to obtain a clear view of practices
related to the study’s data collection.
The purpose of the FGS and focal interviews was to discuss
common problems in regard to the project delivery process and to
clarify the traits of the TBs over the course of a project. Discussions
and interviews were semistructured, containing sequential components: the introduction, opening questions, introductory questions,
transition questions, and closing questions (Hennink 2013). After
the participants provided a short description of their experiences,
the primary topics and associated inquiries were raised, and additional requests were then added as necessary. In addition, the participants and interviewees were initially provided with the current
literature on the definitions of TBs in terms of project success to
help clarify the notion of team behavioral attributes. They were
then asked related questions about the study attentions. A selection
of primary questions are as follows:
1. How do you understand the project management functions?
2. What common problems in terms of project management functions occur over the course of a project?
3. Can you provide a detailed description of how project teams
address those problems?
4. What do you understand about team-related behaviors within
CPOs?
5. How would you describe team-related behavior?
6. What attributes should be measured in terms of project participants’ behaviors?
7. In your experience, what types of participant behaviors over the
course of a project lead to good or poor performance in terms of
quality, schedule, and budget?
8. How would you describe the client satisfaction with a complete
construction project?
9. In your experience, who should assess these behaviors?
The focal interviews and FGS with participants recommended
that the aspects should measure behavioral attributes that reflect
project teams’ managerial support, communication, commitment,
coordination to management function practices with regard to
project planning, project organizing, project leadership, and project
control. Hence, TBs should first pertain to project planning, which
covers describing a project organization’s objectives, forming a
comprehensive strategy for accomplishing those objectives, and developing a comprehensive set of plans to integrate and coordinate
activities (Martin and Miller 1982). Second, TB indicators should
connect to project organizing, which includes defining project
tasks, clarifying responsible stakeholders for those project tasks,
establishing a communication mechanism over the course of the
project, and determining the roles and duties of decision makers.
Third, TBs also involve project leading, which covers the project
leaders’ function of directing project teams’ activities, motivating
the project team and team members, coordinating all project teams
and contributors, and/or resolving risks and conflicts during the
project implementation (Robbins and Judge 2013). Finally, TBs
should describe the capabilities of the project controller, which ensures that project tasks are proceeding as planned; project management must monitor task performance and compare it with the
baseline to detect any significant deviations or problems and take
corrective action to get the project back on track (Pierce 2013). As a
result, 23 attributes were compiled and suggested for measurement
as TB success factors (Table 1).
Table 1. Attributes of team-related behavior
TB attribute
Code
Description
Clarification of project objectives
Project planning clarification by project teams
Ability of clients to define roles
Mutual understanding
Communicates about implementing project plan
TB1
TB2
TB3
TB4
TB5
Interactions at work
TB6
Communicates with information
TB7
Effective communication
TB8
Responsibility clarification
Mutual respect and openness
Idea exchange and support
Risk and conflict resolution
TB9
TB10
TB11
TB12
Valuing project participants’ contributions
Supports team members
TB13
TB14
Promotes empowerment
Fosters motivation
TB15
TB16
Control of project quality by contractors
Control of project schedule by contractors
Control of project budget by contractors
Encourages team decisions
Participation in decision making
TB17
TB18
TB19
TB20
TB21
Trust-sharing atmosphere
Direction by project leaders
TB22
TB23
Objectives and values of the project are clearly understood by project teams.
Project teams clearly understand their required roles and duties on the project plan.
The client clearly understands and defines required roles and duties to project teams.
All project teams concern each other’s objectives, expectations and values.
All project teams first look at how the project would be implemented effectively rather
than how they would benefit from the project.
Interrelated working relationships among the project teams are promoted in terms of
exploring innovative solutions and reducing costs and time spent.
Information is shared, transparent and available to project teams over the course of the
project.
Project team leaders assist and clearly communicate with their subordinates and other
teams, ensuring accomplishment of project objectives.
Project participants are always ensured their responsibility over the course of project.
The project teams are open and respectful of one another.
The project participants are encouraged to exchange ideas and to help one another.
All project teams are encouraged using “joint problem-solving” when things go wrong
over the course of a project.
All project members are valued as significant participants in the success of the project.
All project participants are encouraged to receive constructive feedback to enhance their
performance.
Project team leaders are authorized to make appropriate decisions by themselves.
Project teams are always supported and encouraged to maintain a high level of motivation
over the course of the project.
Contractors emphasize the monitoring and comparing plan for project quality.
Contractors emphasize the monitoring and comparing plan for project schedule.
Contractors emphasize the monitoring and comparing plan for contract costs.
Project teams are respectfully encouraged to raise any question at every level.
All project participants are encouraged to be involved in any decision making over the
course of the project.
There is an atmosphere of mutual reliance generated by project teams.
Project team leaders always ensure that their subordinates know what is expected of them.
© ASCE
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Data Collection
Based on the literature and discussions with key project stakeholders, case-specific data were collected by practitioners involved in
construction projects in Vietnam who served as project managers
for clients, contractors, and supervisors. This approach was also
validated by consultations for a pilot study, which helped to clarify
that clients, contractors, and supervisors with responsibilities as
project team leaders or managing directors were the most appropriate survey respondents. As a result, official questionnaires were
distributed to 239 randomly targeted participants who were asked
to answer specific survey inquiries based on the participants’ experiences with their most recently completed construction project.
A final sample of 195 valid responses was obtained for investigation. Among the final set of valid samples, 92 and 73 of the
respondents were clients and contractors, respectively, and the remaining 30 were supervision consultants. Regarding respondents’
backgrounds, 100% of the respondents had held the position of
project managers during the project delivery, and 79% of them
had worked in the construction industry for over 10 years, with
a minimum of 5 years work involvement in construction project
management. For the construction project categories, 106 of the
projects surveyed were infrastructure facilities, including roads,
bridges, and water supply structures; 62 of the projects surveyed
were residential and/or office buildings; and the remaining 27 projects were manufacturing facilities. Regarding the projects’ size, 48
were large-scale investments (national level), 111 were midrange
investments (budget > VND 15 billion), and 36 were small-scale
investments.
Measures
The survey items were divided into two parts. First, respondents
were asked to clarify their demographic characteristics and describe
the features of their projects, and the second part aimed to collect
data on behavioral attributes and client satisfaction aspects. The
respondents were requested to specify their experience with a recently completed construction project on a five-point Likert scale
of 1 (strongly disagree/not at all satisfied) to 5 (strongly agree/
extremely satisfied).
The principal component analysis (PCA) method is commonly
employed to examine the essential dimensions of multiple indicators (e.g., collection of TB aspects). PCA is an effective tool for
principally diminishing a large set of observed variable factors
into its underlying components (Grimm and Yarnold 2000; Hair
et al. 1998) for analyzing convergent and discriminant validity
(Williams et al. 2010) and avoiding multicollinearity (Nguyen and
Watanabe 2016). To determine the retention of components, eigenvalue criteria are the most commonly used to eliminate or retain
the components extracted from the number of parameters (i.e., TBs
aspects). As a result, those extracted factors with eigenvalues
greater than or equal to 1 are retained, and conversely, those with
eigenvalues less than 1 are eliminated.
Additionally, Cronbach’s α was analyzed as an integrated test to
evaluate the internal consistency of the factorized items (Sharma
and Mukherjee 1996). The α value ranged between 0 and 1; the
higher the α coefficient, the more consistent the alignment of items.
A Cronbach’s α value greater than 0.7 is considered acceptable in
internal consistency testing (Hinkin 1995; Pallant 2007; Sharma
and Mukherjee 1996).
The stepwise technique is the most commonly employed to determine the set of predictors in a regression model (Ratner 2010)
and the extent to which predictors are properly integrated into the
fit model. Although this selection method has the capability to
determine an explanatory subset among many variables based on
© ASCE
statistical criteria, the limitations of stepwise selection have been
recently criticized because of the biased R2 and coefficient values,
generating a false confidence interval, severe problems with multicollinearity, unstable selected variables, and a problem with redundant predictors (Prost et al. 2008; Ratner 2010; Wang et al. 2004;
Xu et al. 2012). Thus, this study employs the Bayesian model averaging (BMA) technique. BMA has ability to model uncertainty
using the posterior probabilities as a goodness of fit assessment
for numerous selected possible models to perform all inferences
and predictions (Fragoso and Neto 2015; Xu et al. 2012). BMA
also provides a higher frequency of selection and lower standard
deviations for estimated criteria than the stepwise technique (Prost
et al. 2008). To apply BMA, the programming language systems
MATLAB, R, and PYTHON have been utilized. Here, R was used
to analyze the study model.
Results and Discussion
Results of Factor Analysis on TBs’ Attributes
PCA was employed to explore the principal factors from the set of
23 behavioral attributes. The outcomes of the PCA (Table 2) used
the Kaiser-Meyer-Olkin (KMO) index test for sampling adequacy,
which was relatively greater than the accepted threshold of 0.60
(Cheung et al. 2011), and Bartlett’s test was extremely significant
(p > 0.000) (Hair et al. 1998), showing that the data were suitable
for factor analysis. Factor loadings above the 0.40 threshold were
considered (Cserháti and Szabó 2014; Field 2000). The final results
of the PCA showed that the four behavioral components that were
primarily extracted accounted for 59.19% of the total variance in
the 23 behavioral attributes with an eigenvalue greater than 1, indicating that those extracted attributes can help clarify the four TBs.
The Cronbach’s alpha values ranged from 0.704 to 0.871, which
indicates that the internal consistency reliability of all the extracted
components was acceptable (Cserháti and Szabó 2014).
Eight aspects were extracted as significant in Management
factor 1: clarification of the project’s objectives (TB1); project planning clarification by project teams (TB2); ability of clients to define roles (TB3); mutual understanding (TB4); communicates with
information (TB7); effective communication (TB8); responsibility
clarification (TB9); and valuing project participants’ contributions
(TB13). Taking into account the aspect explanations specified in
Table 2, aspects TB1, TB2, TB3, and TB4 reflect the effectiveness
of project planning clarification over the course of a project. The
remaining items in Behavioral factor 1 can be applied to assess
the effectiveness of the project organization. These results are consistent with the FGS findings that those eight TBs are grouped
in the detailed description of the first two project management
functions: project planning and project organizing. This behavioral factor is called project planning and organizing emphasis
(P&OE).
Management factor 2 was composed of eight items: communicates with implementing project plan (TB5); interactions at work
(TB6); openness and mutual respect (TB10); idea exchange and
support (TB11); risk and conflict resolution (TB12); fostering
motivation (TB16); trust-sharing atmosphere (TB22); and direction
by project leaders (TB23). The conceptualization of the aspects
extracted in Factor 2 contributes to collaboration in the work environment, in which disparate project teams come together to create
a shared understanding to achieve project goals and objectives.
The results are also compatible with previous works suggesting
that the coordination process primarily involves the creation, dissemination, and processing of information in managing resources
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Table 2. Results of factor analysis on behavioral attributes
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Behavior components
TB attribute
Code
P&OE
Clarification of project objectives
Obligation clarification by project teams
Ability of clients to define roles
Mutual understanding
Communicates with information
Effective communication
Responsibility clarification
Values project participants’ contributions
Communicates with implementing project plan
Interactions at work
Openness and mutual respect
Idea exchange and support
Risk and conflict resolution
Fosters motivation
Trust-sharing atmosphere
Direction by project leaders
Control of project quality by contractors
Control of project schedule by contractors
Control of project budget by contractors
Supports team members
Promotes empowerment
Encourages team decisions
Participation in decision making
Eigenvalue
Variance (%)
Internal consistency reliability (Cronbach’s alpha)
Kaiser-Meyer-Olkin measure of sampling adequacy
Bartlett’s test of sphericity
Approximate chi-square
Difference
Significant
TB1
TB2
TB3
TB4
TB7
TB8
TB9
TB13
TB5
TB6
TB10
TB11
TB12
TB16
TB22
TB23
TB17
TB18
TB19
TB14
TB15
TB20
TB21
—
—
—
0.719
0.526
0.669
0.718
0.561
0.515
0.518
0.499
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
9.434
41.017
0.855
—
—
—
—
—
—
—
—
0.442
0.502
0.673
0.677
0.720
0.495
0.685
0.673
—
—
—
—
—
—
—
1.577
6.857
0.871
0.912
CAE
EAE
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
0.753
0.879
0.813
—
—
—
—
1.356
5.897
0.870
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
0.494
0.602
0.787
0.583
1.246
5.418
0.704
2.224 × 103
253
0.000
efficiently (Hossain 2009). Thus, Cultural factor 2 is called coordination emphasis (CE).
Three items were significantly organized in Management factor 3: control of project quality by contractors (TB17); control
of project schedule by contractors (TB18); and control of project
budget by contractors (TB19). These aspects reflect the degree
to which the contractor made efforts and took appropriate actions
to guarantee that the project remained on track. This result is to be
expected based on the FGS findings that the controlling function
is essential to project management to help ensure the project is proceeding as planned. Thus, this management factor is called contractor assurance emphasis (CAE).
The taxonomy of Factor 4 included four items: supports team
members (TB14); promotes empowerment (TB15); encourages
team decisions (TB20); and participates in decision making (TB21).
This cultural factor is called empowerment assignment emphasis
(EAE) because the items loaded reflect how team members are empowered to be involved in making decisions about achievement
of the project objectives.
In summary, the PCA identified the following four factors of the
TBs for the CPOs: P&OE, CE, CAE, and EAE. These factors are
suggested as the formulation of a TB framework for construction
project management in industry.
Analysis of Variance
The ANOVA indicated that at a 99% confidence interval (Table 3),
the mean scores of the four behavioral dimensions assessed between groups of respondents are similar. This result specifies that
© ASCE
CE
Table 3. ANOVA in regard to respondents’ professions
Respondent
Client
Statistics
Mean significant score
SD
Contractor
Mean significant score
SD
Supervisory
Mean significant score
consultant
SD
Kruskal-Wallis
Chi-squared
test
P-value
P&OE
CE
CAE
EAE
3.82
0.49
3.74
0.53
3.80
0.56
1.537
0.463
3.41
0.62
3.30
0.69
3.50
0.66
2.132
0.344
3.41
0.75
3.78
0.64
3.34
0.86
4.671
0.0716
3.45
0.55
3.32
0.59
3.52
0.63
3.442
0.178
despite their association with different roles in the course of project,
there was no significantly different assessment of TBs among the
three types of professionals in the construction industry. As such,
the three groups of professionals are in agreement with the four
factors identified by the PCA, which are valid measures of TBs
in the construction industry. This result may well explain why, despite the fragmentation and complexity in the construction industry,
the project participants appear more in agreement with the efforts of
the project teams in project planning, organizing, directing, and
controlling over the course of a project. It can be inferred from this
finding that there are no significant conflicts among stakeholders
in terms of contract terms under the dominance of the traditional
procurement approach (Nguyen and Watanabe 2016).
In summary, the overall agreement among different project
teams means that despite their diversely involved organizations,
the three groups of project stakeholders (clients, supervisions,
and contractors) had similar views of TBs within the industry.
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However, this finding differs from previous studies, which have
argued that the diverse contracting organizations within a CPO
have different backgrounds, business intentions, responsibilities,
and work patterns. Thus, the different contracting organizations
may perceive TBs differently within CPOs (Ankrah and Langford
2005; Liu 1999). It can be inferred from this finding that the three
groups of respondents generally agree with the practices on representativeness of the identified behavioral factors instead of their
conventional perceptions, which indicates the highly relevant practice pursuant to which contracting organizations can develop
common core values within a project.
Impact of TBs on Client Satisfaction
Multiple regression analyses were performed to predict and explain
how the behavioral factors affect the project outcomes. The independent variables as predictors included the four dimensions of
TBs, whereas the dependent variables were client satisfaction
measured within three dimensions, including (1) satisfaction with
project quality (SPQ), (2) satisfaction with project schedule (SPE),
and (3) satisfaction with project budget (SPB). The BMA technique
was applied to select the set of predictors in the possible regression
models, and outputs were obtained (Table 4). The results present
the goodness of fit of selected regression models; the highest value
of the Bayesian information criteria (BIC) and the highest absolute
value of postprobability (post prob) indicates a good fit with the
data among the possible models.
Table 4 indicates that the three TB dimensions of P&OE, CE,
and CAE are conducive to increasing client SPQ. The recommended models explained 52% of the variation in SPQ (p < 0.000),
whereas CAE and EAE had a positive effect on client satisfaction
with project schedule and client satisfaction with project budget,
which collectively explained 40.3% and 28.5% of the variation
in SPS and SPB, respectively (p < 0.000). The ANOVA results also
clarified that the recommended models are able to significantly
(P < 0.000) improve the prediction of project performance. Additionally, a variance inflation factor (VIF) test was carried out to
ensure that the issue of multicollinearity was ruled out in the
regression analysis. The VIF values (all of which are below 2.25)
are much lower than the threshold of 10 (Hair et al. 1998), which
implies no multicollinearity or small standard errors within the data
(Field 2000). Further, to test the normalcy assumption of the regression models, analyses of residuals are commonly used. The histogram of standardized residuals of the models show a bell-shaped
distribution, indicating that the normal assumption has not been
violated. In addition, the normal Q-Q plot of the models shows that
Table 4. Bayesian model averaging of selection
Model
Intercept
P&OE
CE
CAE
EAE
nVar
R-squared
BIC
Post prob
F-statistic
p < 0.01.
p < 0.05.
c
p < 0.001.
a
b
© ASCE
Satisfaction with
project quality
Satisfaction with
project time
Satisfaction with
project cost
0.566a
0.349b
0.216c
0.313b
—
3
0.520
−127.504
0.684
69.11b
−0.133
—
—
0.725b
0.279a
2
0.403
−89.980
0.343
64.75b
0.800a
—
—
0.402b
0.343b
2
0.285
−54.822
0.393
38.59b
the observations plotted against a theoretical normal probability
display points forming a roughly straight line, supporting the conclusions regarding the normal assumption drawn from the histograms of standardized residuals.
Three predictors—P&OE, CE, and CAE—have a positive influence on SPQ, which may indicate that projects with higher levels of
these predictors also have higher levels of project quality satisfaction. The behavioral dimension of P&OE can be connected with
the cultural trait of mission in the model of Denison (2000). The
specific indexes in this cultural dimension clarify the goals and
objectives, vision, and strategy that can offer project teams a clear
working map, answering the questions “Where are they going?”
and “How is their daily work?” that contribute to the achievement
of project goals. This finding is also compatible with the work of
Cheung et al. (2011), who found that “goal setting and accomplishment” were significant along with cultural dimensions in
Hong Kong’s CPOs. This finding clarifies the belief that a CPO
is recognized by its project participants’ behaviors, which in turn
are formed by project aims that are established and manifested
by the activities implemented by the project members over the
course of a project. In other words, clear project objectives instruct
the construction of a project plan and make its execution viable.
This primary project performance criterion can be accomplished
only through a process of clarifying the project’s objectives and
strategies, clearly assigning roles and responsibilities to the team
members, and effective communication through which project participants clearly understand the requests and schedule and how they
can obtain support for their work, which in turn enables them to
fully contribute their joint efforts to the success of the project.
The behavioral dimension of CE refers to a coordination and
integration culture with diverse participants and units of a project’s
organization, which helps project participants understand the mutual influences of their actions and ensures that all project members
work together toward common goals. This result is to be expected.
The construction industry is characterized by its fragmented nature
and temporary cooperation; as such, a high level of coordination
characterized by a commitment to project benefits, promoting interactions at work, openness and mutual respect, idea exchange
and support, risk and conflict resolution, and the clarification of
responsibility among construction project participants all form
an essential foundation for the success of a project. By offering
coordination, project teams look forward to higher project quality and shared project risks, contributing to higher client SPQ.
These findings are also consistent with those of Zou et al. (2008),
who revealed that overall project performance is enhanced by a
cooperative environment. Similarly, Leung et al. (2004) found that
behavioral management related to commitment, team involvement and shared goals can positively contribute to participant
satisfaction.
CAE also plays a vital role in all project outcomes. This behavioral dimension was a relatively significant aspect, aptly reflecting
the importance of contractors’ obligation to their contracts. These
findings are also consistent with previous studies, which found that
the contractor significantly influences project performance (Chua
et al. 1999; Dozzi et al. 1996). This behavior orientation reflects
the fact that contractors are more concerned about reacting to and
serving the client and constantly committing the capacity necessary
to satisfy the client’s future needs and expectations. Moreover,
it is intriguing that factors of construction project performance
such as poor quality, overspending, and time delays have been reported for years in developing countries such as Vietnam (Nguyen
and Watanabe 2017). These findings show that practitioners appear to prioritize contractors on site. These findings also clarify
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contractors’ contributions to project success within the environment of traditional construction project procurement.
CAE and EAE enhanced client satisfaction with both project
schedules and budgets. Unsurprisingly, the contractor plays a significant role in ensuring the success of a project. Furthermore,
these results were related to the variables included in the TBs of
EAE. The behavioral dimension of EAE provides project members
with the requisite authority, initiative, capacity, and opportunities to
organize and oversee their responsibilities at work over the course
of a project. These results are not surprising within the field of construction project management. Given the natural complexity and
uncertainty of construction project management, promoting an empowerment culture enhances the capacity to acquire feedback or
suggestions from project members at various levels of management
and the decision-making process, which is pivotal to reducing risks
and improving project performance. Additionally, fostering this
behavioral culture generates a sense of ownership and accountability for all project team members, promoting greater commitment
to the project’s objectives and goals. For organizations in which
employees are encouraged to raise their voice and be heard, this
reflects that organizations are “using their greatest asset to its highest potential and, in return, are becoming more competitive in the
emerging global economy” (Maxwell 2005).
In summary, these results provide empirical evidence that TB
frameworks play vital roles in enhancing client satisfaction within
CPOs, at least to an extent. Although this study used data collected
in Vietnam, the research claims (i.e., inferences, interpretations,
methodologies, and conclusions) were developed based on studies
that were conducted overseas. The findings of this study will help
the construction industry and academia gain a deeper understanding of the sources of critical success factor–related project TBs and
the influence of project TBs on project success. For construction
professionals, this paper aims to provide guidance to practitioners
involved in project management activities by developing measurable controls for participant behavior and attitudes. These controls
will enable practitioners to adjust their interactions with participants during the course of a project to achieve better project outcomes. In addition, the study aims to extend the body of knowledge
in project management by developing a project team behavior
framework and examining the influence of project team behavior
on project success with regard to client satisfaction.
Conclusions
This study aimed to better define attributes of TBs and to detect
their framework in construction projects, which was characterized
by practices derived from specific CPOs. In this respect, 23 attributes of TBs were first derived through FGS, a literature review, and
focal interviews with practitioners in the industry. Using Vietnam
as a case study, the TBs’ measurements were collected and then
used in PCA to classify these attributes into four factors of TB.
The TB factors of P&OE highlight the importance of clarifying
project goals and a comprehensive plan in which all project members are clearly provided direction and scope for their work over the
course of the project. Additionally, the TB factor of CAE reflects
the culture of customer focus, within which contractors are the pivotal element to assure project performance. The TB factor of CE
highlights the fragmented nature and diverse individuals involved
in a construction project. This factor makes perfect sense in construction project management because having a cooperative atmosphere ensures that all project members understand each other and
work well together toward common goals. The EAE factor reflects
people-focused cultures within which leadership is viewed as the
© ASCE
most powerful. Thus, project management invests more in leadership behaviors, and project members experience a greater feeling of
ownership and accountability, which helps to promote effort and a
capacity for autonomy to achieve a CPO’s goals and objectives.
The study identified no significant differences in the assessment
of the TB factors provided by project stakeholders. The shared
acceptance of these factors with moderate mean scores by the three
groups of construction professionals suggests that core common
values in projects can be generated by devoting efforts to derive
project goals and objectives instead of individual benefits among
contracting organizations. The policy implication is that project
stakeholders should place more emphasis on efforts to promote
managerial practices that are deemed most behavioral in the construction industry, potentially contributing to the practice of effective change in project management.
These behavioral factors were then used to analyze the significant associations between behavioral dimensions and different
aspects of client satisfaction. These dimensions can be used to estimate and explain project performance in terms of client satisfaction; these dimensions were developed through the three robust
models presented in Table 4. The findings indicate that P&OE,
CE, and CAE contribute to better client SPQ. Two behavioral dimensions, CAE and EAE, can predict client SPS and project
budget. This study demonstrates that CAE plays the crucial role in
interpreting all aspects of client satisfaction. These judgments regarding behavioral effects infer that TBs must be emphasized as a
prioritized project management tool that contributes to project accomplishment, suggesting that greater effort is needed to promote
positive behavior among project teams as part of the project
management.
However, this study has to confront the limitation of collecting
data only from practitioners in Vietnam; the data are therefore
certainly valid for the specific case, but their applicability outside
Vietnam is unclear. In addition, this study was limited by a relatively small sample size; increasing the volume of data could offer
a comparative analysis based on data derived from separate project
stakeholders, which would specifically evidence how diverse stakeholders view the common practices of project delivery.
Data Availability Statement
Data generated or analyzed during the study are available from the
corresponding author by request. Information about the Journal’s
data-sharing policy can be found here: http://ascelibrary.org/doi/10
.1061/(ASCE)CO.1943-7862.0001263.
Acknowledgments
The author expresses appreciation to the construction professionals
in Vietnam who kindly contributed their professional experiences
and knowledge to this study.
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